The Tech Panel
Discover the latest trends, gain valuable insights, and explore strategies for growth with The Tech Panel. Our podcast and videocast are designed to keep you informed, help you scale your business, and learn from industry leaders in the tech world.
Experts from the most innovative companies worldwide share case studies, experiences, and, crucially, the challenges and lessons learned throughout their journey in technology.
The Tech Panel
The ROI of Video Marketing: Why Your Business Can’t Afford to Ignore It, Ben Amos from Innovate Media
In this episode of The Tech Panel, we sit down with Ben Amos—renowned video strategist, international speaker, author of Engage: The Definitive Guide to Video Strategy For Business, and host of the Engage Video Marketing Podcast.
As the founder of Innovate Media, Ben has helped high-impact brands worldwide harness the power of effective video marketing to attract, engage, and convert their ideal audiences.
We dive deep into:
🚀 The origin story of Innovate Media and the biggest challenges Ben faced in building a global video strategy powerhouse.
📈 How businesses can stay ahead in the fast-evolving world of video marketing and deliver real ROI.
🎬 Balancing creativity with technical precision when producing high-impact content.
🌊 How being based on the Sunshine Coast has shaped Innovate Media’s growth and culture.
💡 Expert advice for C-suite leaders hesitant about investing in video marketing.
🛠️ The must-have software Ben recommends for anyone starting a video-driven business today.
If you're a marketer, entrepreneur, or business leader looking to level up your video marketing strategy, this episode is packed with insights you won’t want to miss!
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